Marketing and sales execution

Pre-marketing activities on the grounds of a prior extensive market research
Marketing plans including measures and programs to identify, treat and support patients and their caregivers
Roll out Engagement & Development Programs addressing all involved Stakeholders in the Rare Disease Field
Unfold Disease Awareness Campaigns pre & post marketing
Innovate on Patient Support Programs
Creation & Execution of Instrumental Advisory Boards Plans
Define and justify dedicated human and financial funding
Develop and ensure a significant and prestigious sustainable scientific representation through Medical & Marketing activities
Detail specific KPIs for a consistent and transparent evaluation where findings will be incorporated into future iterations of strategy

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Market research and analysis

Prior to market entry of any Rare Disease Treatment, it is essential to acknowledge and identify the multi-stakeholder profile of the Rare Disease market environment while having clear and strict scientific criteria for the quantifiable prevalence that constitutes the eligible pool of patients.
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Market access coordination

Payers and policymakers are constantly revising the mechanisms and processes relating to reimbursement decisions for Rare Disease treatments. There is, as yet, little consensus on the best approach for assessing the value and determining the appropriate price of Rare Disease treatments. An unbalance is created between payors affordability and access to valuable treatments at the expense of the Rare Disease patient.
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Marketing and sales execution

With our overarching Rare Disease mindset our aim is to synthesize tailored marketing strategies to incorporate a holistic approach around the rare disease patient journey. An implementation plan to accompany our shaped strategy becomes vital to action and accountability.
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Regulatory and PV

At Ardius Pharma we fully understand the importance of regulatory and pharmacovigilance compliance throughout a product’s lifecycle and can provide comprehensive support and assistance in this area.
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